©Jus B about Character is a registered trademark of the Jacob D. Bullock Foundation.  The Jacob D. Bullock Foundation is a 501(c)(3) under federal tax guidelines.
2700 Braselton Hwy., * Suite 10-424 * Dacula, GA 30019 * 404-496-4114 Office  * 404-496-4549 Fax
Jacob Dupree Bullock was a young 14 year old boy who had everything going for him. He was a star on his football team, known for the jersey number (8) and very popular among his classmates. His teammates and friends called him JB. Jacob came from a positive and supportive family environment and had all the things most young adults believe are important for the survival of adolescence. However, Jacob didn’t survive adolescence. On January 9, 2010 he and 2 friends were playing on what they thought was a frozen lake when one of his friends fell through the ice and called for help. In an effort to save his friend, Jacob also fell through the ice and lost his life. The thoughts and poems from friends and family who remember Jacob as a loving, kind, generous and sincere, serve to remind us that Jacob had awesome character traits. The one we choose to remember is COURAGE. On that day, at that moment, Jacob had no time to think, had no choice, he had to Jus B-Courageous. Jacob’s sacrifice of COURAGE continues to impact our community. It reminds us that we all play a role in having a positive impact on our environments. As a tribute to “your” life, we invite you to join the Jacob Bullock Campaign for Youth Character and live today like it’s your last….Jus B-Kind, Jus B-Honest, Jus B-Loyal, Jus B-Polite…….
There will always be defining moments in our lives where our true character is revealed.
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a 501(c)3 under 
federal tax guidelines
Using your donations to build character in today's youth and tomorrow's leaders.
Together we can make a difference!
Encouraging Personal Responsibility, Enriching Self Esteem, Motivating Positive Choices